Billionaire Boys Club, founded by Pharrell Williams, has become a cornerstone of lifestyle, fashion, skateboarding, and culture. Through its sub-labels like ICE CREAM, Bee Line, and Billionaire Girls Club, it has left a significant mark on various spheres. Notably, it collaborates with prestigious brands such as Moncler, G-SHOCK, Timberland, and Clark’s Originals, further cementing its influence and reach.
Building upon the success of their initial partnership in 2022, Billionaire Boys Club x New York Yankees returned to celebrate legacy and innovation. This collaboration encapsulates the global cultural phenomenon of the New York Yankees’ influence.
I captured and curated various forms of content including behind-the-scenes campaign footage, user-generated content, and various copy, including a blog press release shared with the outlets such as Hypebeast and Modern Notoriety.
